Instagram service · therapists, shop owners & freelancers
From zero to a full appointment book
in 12 months.
Here is how my clients turn Instagram into a revenue channel, and how we can do it for you.
No commitment · We look together at what is stuck, and what could take off
Phi · Marketing & Instagram expert · Horvyn
Results that turn into sales.
Isabelle: from zero to a full appointment book, several thousand dollars of revenue generated every month.
MIMS: the most visible greengrocer in Belgium.
Isabelle, one story published one morning at 7.21am
→ $1,450 in bookings generated by the end of the day
MIMS · a fruit-platter story that generates sales
This is not luck. It is a method. ↓
You know Instagram can fill your calendar.
But not at the price of your evenings.
You have seen other businesses do it. Accounts that fill their order book, that draw a queue outside the shop, that sell through stories.
You have seen practices booked solid, freelancers with a diary full weeks ahead, never once chasing a client.
And you have tried.
Posted when you had time. Stopped when the real work came back. Started again in January. Stopped again in March.
The problem was never motivation.
It is that an Instagram account that pays is a job in itself: a positioning, a fine-grained knowledge of your customer, a calendar, mechanics that change every six months.
You already have a job. It is not that one.
The three classic ways to hand it over, and why they disappoint.
The nephew or the intern who "knows social media"
He knows Instagram. He does not know marketing, or your customer, or what makes someone walk into a shop. The result: cute posts, zero customers.
The generalist agency
They handle national brands and five-figure ad budgets, and your shop is the small account in the pile, handed to the junior. You are paying for the structure, not the attention.
Carrying on alone "when I have time"
You know how it goes: three posts, two weeks of silence, the Sunday evening guilt. An irregular account does not convert: the algorithm and your customers both need consistency.
What you need: someone who knows YOUR market,
who has already walked the path, and who genuinely takes care of it.
The method
The method behind these results.
I do not post "content". I build a system that turns attention into customers.
1. Customer avatar
We get inside your ideal customer’s head: their pain, what stops them, what makes them buy.
2. Positioning
We define your promise and what makes you singular, to build an identity that is strong and recognisable.
3. Content that converts
We build you a content calendar your audience recognises itself in, and that makes them want to buy.
4. Amplification
We amplify the content that works, to reach more potential customers and open new opportunities for you.
Who is it for?
Therapists, shop owners and freelancers who want to turn their visibility into revenue, not just into likes.
More visible. To the right people.
When I took over Isabelle’s account: 91 followers (her family, her friends… and not many actual clients), for 1.5K reach. 1 year later: 2,039 followers, 100.5K reach.
When he came to me: MIMS the greengrocer, 1,706 followers, little interaction with his audience, 11K reach. 5 months later: 2,293 followers, 132.2K people reached.
Content that creates opportunities.
INVITED
A collaboration on a Live with the Académie des Facialistes.
RECOGNISED
Posts that draw responses from established names in the field.
SHARED
A carousel reshared in story by the Académie, widening the reach of her content.
ON TELEVISION
MIMS the greengrocer, invited onto TV thanks to 133K views in 30 days.
GROWTH
That visibility opens MIMS a second stall at the Marché Saint-Géry.
Visibility that draws in the people who set the standard in your field.
No commitment · 30 minutes, and you leave with a diagnosis
My two offers. Which one is for you?
Strategic coaching
I build the strategy with you. You take the controls.
For 3 months I work with you to set your positioning, understand your ideal customer and build an editorial calendar that sounds like you. You create and publish; I guide you, challenge you and help you adjust.
→ For those who want to build the skill, not delegate it.
Community management
You hand me the controls.
I take on the strategy and the day-to-day running of your account from end to end, so you can concentrate on your work.
→ For those who want results without spending an hour on it.
Every engagement is tailored: the format and the budget are defined together, on the call. You leave that call with a clear view, whether we work together or not.
They say it better than I do.
Messages received from clients, exactly as they came.
Client — after her strategic coaching
In practice, here are the next 3 steps.
1. The discovery call (30 min, free)
We look at your account together: what is stuck, what is dormant, what could take off. You leave with a clear diagnosis, whatever happens next.
2. The plan
If we go ahead together, I propose the right format: full management or coaching, with a precise action plan and a clear budget.
3. We execute
The method goes to work on your account. Positioning, content, amplification, and regular check-ins to steer by results.
Reply within 48h
Behind these results: Phi.
Marketing & Social Media expert. I help therapists, shop owners and freelancers turn Instagram into a real lever to attract, convince and grow their business.
Based between France and Belgium, I know your market from the inside.
Phi is also the method behind Social by Horvyn, the app that applies this approach on your own, from $45.75/month.
This kind of work is done by hand. I only take on a limited number of clients at once: that is the condition for every account getting the attention that produces these results. If there is no room, the call books the next one.
The questions people ask me.
What does it cost?
It is tailored: it depends on your starting point, your goals and the format (full management or coaching). You have a clear budget by the end of the call, no drawn-out quotes, no surprises.
How long until I see results?
Let us be honest: an account that converts is built in months, not days. Isabelle went from 91 followers to a full appointment book in 12 months; MIMS took off in 5. The first signals (reach, DMs coming in) arrive well before that, but if anyone promises you customers in 2 weeks, run.
Do you handle ads too?
Yes, that is the last step of the method. But never first: we amplify content that has proved itself, we do not put budget behind nothing.
What is the difference with the Social by Horvyn app?
The same method, two formats. The app gives you the ideas and the posts, you execute ($45.75 to $69/month). This service is me applying the method to your account, or coaching you to do it. Many start with the app; some want to move faster or hand it over: that is this page.
I am a therapist. Is selling on Instagram compatible with my profession?
Yes, and it is where this works best. Isabelle is a facialist. She started from 91 followers, most of them family, and her appointment book is full today. She never had to clown around or undercut her own work. Instagram does not ask you to sell harder: it asks you to be clear about what you treat, for whom, and why it works. That is exactly what someone is looking for before they book.
I am in a small market, a trade that is not "sexy". Does it work?
A neighbourhood greengrocer ended up on television. A facialist started from 91 followers. Trades that are not "sexy" are precisely the ones where nobody makes good content: that is your advantage.
What does the call commit me to?
Nothing. 30 minutes, we look at your account, you leave with a diagnosis. If we do not go ahead together, you will at least have a clear view of what is stuck.
In 12 months, your account will be 12 months older.
The question is: 12 months of what?
Book your call: 30 minutes, free, no commitment.
We look at what is stuck, and what could take off.
→ calendly.com/phi-horvyn/30min · or by email: phi@horvyn.com · Reply within 48h
PS. Isabelle’s account was nothing special 12 months ago: 91 followers, her family, her friends. The difference between her account and yours is not the trade, the city or luck: it is that she started 12 months ago. The call is free. Time is not.