For shop owners, artisans and freelancers
Never wonder what to post
on Instagram again.
Social by Horvyn generates your ideas and your posts from your niche, your history and what is performing right now, using the method that filled our clients’ appointment books.
No commitment · Cancel any time · 14-day guarantee
Results that turn into sales.
followers and a full appointment book in 12 months,
up from 91 (Isabelle, facialist)
in bookings generated by
ONE SINGLE story
views in 30 days and a TV invitation
for MIMS, the most visible greengrocer in Belgium
This is not luck. It is a method. ↓
Sunday, 9.47pm. You are staring at your phone.
Still no idea what to post tomorrow.
You know this moment.
You know Instagram can bring you customers, you have seen other businesses do it.
But every week, it is the same cycle:
You look for an idea. You cannot find one. You repost something just to post. It gets 12 likes. You tell yourself it is pointless. And meanwhile, your real job is waiting for you.
The problem is not you.
The problem is that you are being asked to be a craftsperson in your trade AND a marketing director, a content strategist, a copywriter and a video editor. Nobody can hold all that.
The result:
- a permanent mental load ("what do I post?"),
- hours lost every week, stolen from your real business,
- and content that does not convert, because it was never built to sell.
You have probably already tried this.
Posting more
"Consistency is key!" Except that posting more content that does not convert… still does not convert. Just more often.
Asking ChatGPT
ChatGPT does not know your niche, your ideal customer, your posting history, or what is working RIGHT NOW in your sector. It gives you generic content, and your followers can tell.
Ready-made content calendars
"30 post ideas for shop owners": the same 30 ideas your 200 competitors downloaded. Your account deserves better than a template.
What you need is not more ideas.
It is a system that thinks like a strategist, for YOUR account.
The mechanism
The method that filled Isabelle’s appointment book
is now inside an app.
For years, Phi (Horvyn) applied the same method by hand, account by account, turning shop owners’ Instagram accounts into acquisition channels. That method is the IP behind Social by Horvyn. The app applies it to your account, automatically.
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Positioning
The app learns what makes you unavoidable in your market: your offer, your values, your tone. Your editorial line becomes its compass.
-
Customer avatar
It gets inside your ideal customer’s head: their pain, what stops them, what makes them buy. Every post idea is written for THEM.
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Content that converts
It combines your history (what worked for YOU) with the trends in your niche (what is working RIGHT NOW) to generate ideas and complete posts: hook, caption, visual direction.
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Amplification
You publish what is ready, you double down on what performs. The app learns from every post: it gets better every week.
In practice, here is your new routine.
1. Connect your account
Create your account, connect your Instagram (and Facebook if you want). You choose how many accounts to connect. 2 minutes, stopwatch in hand.
- your Instagram account
- your Facebook page, if you want one
- how many accounts to connect
What that gives you a workspace ready, stopwatch in hand
2. The app learns your account
It analyses your niche, your editorial line, your posting history and what is performing around you. It never suggests generic content: it suggests YOU.
- your niche
- your editorial line
- your posting history
- what is performing around you
What that gives you a brand profile that never suggests generic content
3. Generate ideas and posts that perform
One click: ideas tuned to your niche, then complete posts, a caption ready to publish + precise visual direction. Your only decision: publish.
- your positioning
- your ideal customer
- what is working right now in your niche
What that gives you a complete post: the hook, the caption ready to publish, the visual direction
Less mental load. More time for your real job.
Content finally built to sell.
No commitment · Cancel any time · 14-day guarantee
The method, in results.
Isabelle, facialist
The story, 7.21am
The bookings, that same evening
When Phi took over Isabelle’s account: 91 followers (her family, her friends… and not many actual clients), for 1.5K reach.
A year later: 2,039 followers, 100.5K reach, and a full appointment book. Several thousand dollars of revenue generated every month.
The detail that says everything: one story published one morning at 7.21am generated $1,450 in bookings by the end of the day. Not a campaign. Not a month of work. One story, with the right message, at the right moment, for the right audience. That is what content built to convert looks like.
MIMS Primeur, Brussels
The TV appearance
132.2K people reached
When he came to Phi: 1,706 followers, little interaction with his audience, 11K reach.
5 months later: 132.2K people reached, 133K views in 30 days, and an invitation onto television. Today, MIMS is the most visible greengrocer in Belgium.
A neighbourhood shop. Fruit and vegetables. Not a "sexy" business, and that is exactly the point: when the method works for a greengrocer, it works for your trade.
More visible. To the right people.
Isabelle, at the start: 91 followers, 1.5K reach. 1 year later: 2,039 followers, 100.5K reach.
MIMS, at the start: 1,706 followers, 11K reach. 5 months later: 2,293 followers, 132.2K people reached.
These results were achieved with the Horvyn method applied hands-on. Social by Horvyn puts that same method inside your app.
They say it better than we do.
Messages received from clients, exactly as they came.
Client — after her strategic coaching
Everything is included. Every module, from day one.
- You stop looking for something to post. The idea generator suggests subjects tuned to your niche and to what works for YOUR account, never generic. No more Sunday-night blank page.
- You stop writing your posts. The post generator delivers them complete and ready to publish: hook, caption, structure, and precise direction for the visuals.
- You stop missing what is working right now. The trend radar watches your niche (and your competitors) while you work, and draws on it for you.
- You still sound like yourself. Every suggestion respects your tone, your values, your positioning. It is you, better organised, not one more generic brand.
- You grow without changing tools. Connect as many Instagram/Facebook accounts as you want, whenever you want (billed per account).
No modules to unlock. No hidden "Pro plan". One price, everything in it.
Behind Social by Horvyn: Phi’s method.
Phi: the method.
Marketing & Social Media expert. I help shop owners, artisans and freelancers turn Instagram into a real lever to attract, convince and grow their business.
Based between France and Belgium, I know your market from the inside. Social by Horvyn is my method, the one I apply for my own clients, made available to everyone I cannot work with directly.
Let us do the maths.
A community manager: $500 to $1,500/month. An agency: more again.
Doing it yourself: 5 to 10 hours a week. What is an hour of your time worth?
Isabelle’s story brought in $1,450 in a single day. Social by Horvyn is $69/month: that one story pays for 21.
Monthly
/ month per Instagram account
- Every module included
- No commitment, cancel each month
Annual
/ month per Instagram account
- Every module included
- $279 saved per year
The price is per connected Instagram account. One account = one subscription.
Satisfied or refunded.
Try Social by Horvyn for 14 days. Generate your ideas, your posts, publish them. If you do not see the difference from what you were doing before, one email is enough: we refund you in full. No questions, no form, no "are you sure?".
The questions people ask us.
How does it actually work?
You create your account, then you connect whichever Instagram/Facebook accounts you choose. The app analyses your niche, your editorial line and your history, then generates ideas and complete posts (caption + visual direction). You always stay in control: you are the one who publishes.
How is this different from ChatGPT?
ChatGPT does not know your niche, your ideal customer, your past posts, or what is performing right now in your sector. Social by Horvyn is built on those four things, plus the Horvyn method, applied to every generation. It is the difference between a brilliant intern and a strategist who knows your business.
Does the app publish for me?
No, and that is deliberate. The app generates, you approve and publish. Your account stays yours, your voice stays yours.
Can I connect several accounts?
Yes. You choose at sign-up how many Instagram/Facebook accounts to connect, and you can add more later. Billing is per connected account.
How do I cancel?
Monthly plan: cancel whenever you want, effective the following month. Annual plan: cancel at any time, the subscription stops at the end of the current period. Two clicks, no phone call, no forced retention.
Does it work for my trade?
The method has worked for a facialist, a greengrocer, artisans and freelancers, trades that look "not sexy" on paper. If you have local customers and a smartphone, it applies to you.
Does it work in French?
Yes. The app works in French and in English. Both languages were built in from the start, not translated afterwards.
What if I would rather someone did it for me?
That is possible. Phi works with a limited number of clients, either running the account fully or coaching, the same method applied for you. → See the hands-on service
Next Sunday, 9.47pm.
Either you are still looking for something to post.
Or it is already done.
Create your account, connect your Instagram, and generate your first week of content tonight.
14-day guarantee · Cancel any time · Every module included
PS. Every week without a system is 5 to 10 hours lost and customers discovering a competitor’s account instead of yours. The method that filled Isabelle’s appointment book costs $69/month. Your first generated post is 10 minutes away.